While working on primary data I found the subject or objective of  research is critical and plays vital role on multiple factors . These factors may be location, demographic, local influences, education level, and exposure.

We were working simultaneously on two different locations of one same district.

Having distance of around 60 kilometers. Most of the factors to select the each location were common, demographics, approach, distance from major city, demographics of major city as well as set of local influences. But surprisingly the behavior of sample was completely different and so the data out come.

It became point of research why the data out come is different and misleading for some of the parameters. After analyzing some identical samples ‘ Exposure’ was the factor which hit the result. One of the location was so much exposed by the particular subject that primary data become secondary and misleading. The answers started getting manipulated.

An interesting scenario was there in Madhya Pradesh after new government formed . while collecting data for health related expenses from farmers , most of them answered keeping it in mind the loan waiver announced by government.  They shared manipulated data of earnings and expanses  to avail government loan waiver scheme , thinking this data will be supplied to government agencies and will be used to financial benefits. It is volunteer who can handle it and record right data and make research successful.

The subject and location are critical to each other. The location selection of particular subject needs lot of scanning before going forward.

Will discuss more on other factors, with stories. ..